Since 1934, Becker’s Bridal has served over 100,000 beautiful brides.

Becker’s Bridal is unlike any bridal salon in so many ways. One of the longest standing bridal stores in the country, the tradition of family ownership accompanies small-town service and the largest of design selections. Since 1934, we have had the distinct honor of serving over 100,000 beautiful brides for their weddings.

Bride looking in the mirror with her stylist and loved ones at Becker's Bridal

The Experience

Tucked away in the heart of Michigan, Becker’s Bridal is accessible to brides from every corner of the Midwest. Purchasing a plane ticket to visit us, though, is becoming popular with brides from around the world! We are proud to say that 90% of our clients come to us from word-of-mouth referral and time after time, their journeys are quoted as “worth it”.

Upon entering Becker’s Bridal, the enchantment of your wedding day begins. When visiting our salon, a fresh expansion and renovation creates the ultimate romantic experience. With nearly 10,000 square feet of bridal salon, we offer 16 dressing rooms, two 360’ viewing areas, and three floors of wedding gowns. A brand new chandelier and LED lighting join the famous Magic Room in allowing you to envision yourself on your special day. Our loving and knowledgeable staff are passionate in finding your dream dress, but that’s not all. From there, our long-standing experience and knowledge will take good care of the delicate purchasing process. A strong and age-old relationship with our vendors ensure unique handling of your exceptionally important goods.

Because Becker’s is considered a destination location, we appreciate your time with us.  In addition to offering high quality product at exceptional value, it is also our pleasure to extend a special gift to bride’s choosing their gowns on their first visit with us. As always, any Becker’s Bridal wedding will receive special pricing on all other items, from veils and accessories, to mothers and maids gowns.

You will find our mothers and special occasion department in a nearby, but completely separate building from bridal. This offers both salons a unique and specific experience, focused entirely on your needs. Mothers will find a newly renovated space with large dressing rooms and special attention to the second most important gown in their lives.

At Becker’s, you walk in as a friend, but leave as family. We work together to make the experience as enjoyable and easy as possible. Alongside our reputable staff and selection, you will truly feel as beautiful as you look!

The Selection

With one of the largest selections of bridal and mothers’ gowns in the world, we are proud to offer over 3,000 gowns in stock. Our styles rarely duplicate to bring you the greatest variety of choices. Though the choices are immense, we are patient and understanding, hand-selecting gowns that are special to your individual vision.

Our designers in store represent all trends, styles, and sizes so you can be confident in your choice of “the one”. From boho beach to cathedral drama, traditional white to modern blush, we pay special attention to bringing you the best options in the industry. And for those brides who just can’t find what they are dreaming of, we are happy to assist you in a custom styling from several of our couture designers. We also offer collections that are exclusive in Michigan to Becker’s as well as receiving some of  the  most sought after designs months before release to the rest of the country. As a Becker’s Bride, you are sure to be as unique as you are stunning on the greatest day of your life. Because our selection represents that of multiple shops combined, most of our brides tell us how Becker’s is their first and last salon!

Wedding dresses in Becker's
Becker's Bridal staff outside the salon

Our Staff

With passion, dedication and a mission to find you the gown of your dreams, our stylists strive to not only find you “the one” but to create a fun atmosphere while doing it. To us, it is a true privilege to be a part of your special memory. With knowledge and care, we welcome you to a special kinship of Becker’s Brides.

Becker’s Brides

For over 80 years, our family of staff has held strongly to the philosophy that you, too, are a part of our Becker’s family. We couldn’t be more thrilled at how large the sisterhood of our brides has become, reaching all areas of the world. Every day friends and cousins, co-workers and hair dressers are sent to us by a former Becker’s bride. Our store and staff take a small place of pride in your memory books while we continue to build connections that last a lifetime. As our traditions continue to grow, so do yours, becoming a special bond between grandmothers, daughter, and grand-daughters to all find their dress in the same place. Perhaps our greatest compliment and honor is looking at the photos of you, all put together on your special day. The heartfelt gratitude in your notes and the confident smiles on your faces continue to inspire our loyalty to past, present, and future Becker’s brides.

We are honored to have earned a reputation of utmost service, selection and value through the generations. We cherish the decades of brides who have given us the pleasure of witnessing the moment of magical bond between you and your gown. Every one who wears a Becker’s dress becomes a part of our legacy, and we look forward to you joining us as your own special tradition continues.

A Becker's Bride and her husband
The Magic Room

The Magic Room

Perhaps one of the most unique and memorable things about Becker’s Bridal is our famous Magic Room. In 2005, the old bank vault was transformed into a viewing room. A single pedestal, soft church lighting and infinity mirrors quickly became for brides in their gowns … magic. Soon the word was out, and engaged women were coming out to Becker’s just to be able to stand in the room. Then, in 2010, something really magical happened.


We’re recognized across the bridal industry for our service, expertise, and one-of-a-kind experience.

National Bridal Market Retailer of the Year