The REAL Gowns Campaign

Dear Bride-to-Be,

We are concerned for your happiness! There’s a chance you are not getting your dream wedding gown…

…and a good chance you don’t even know it. Weddings are costly, we get it. But how willing are you to let the gowns show the sacrifice. We are writing in response to thousands of devastated brides & bridesmaids who already have.

You’ve considered saving by buying your “designer” gowns online, no? BE AWARE. Sure the images are the same. The models look familiar. The gown is exactly as you have loved at your local bridal boutique. Let’s get REAL! The copyright images are stolen. The gowns are pirated counterfeits made by… who actually knows?! And when they arrive, in wadded paper bags, after cheating US and Canadian customs, it most certainly will not be a dream.

Need an example? We’ll let these photos speak for themselves.

Authentic Allure Gown

Authentic Allure Gown

Counterfeit Dress

Counterfeit Dress

Disgusting, right? What you receive is a sorry excuse for a gown. “Café” has come in as bright coral. Trains have come in sewn on the hip. The stories go on and on from brides who are scrambling in the end, only to lose more time and money than ever planned. FACT: unless your designer gown is coming from an Authorized Retailer, you are not getting the REAL deal … or you may not be getting anything at all. We as designers and bridal retailers are here to serve your best interest. Join us in a united front to keep your wedding from becoming a statistic.

If you’d like to learn more, check out Bridal Beware!

Join designers and retailers in the fight to GET REAL GOWNS.