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Since 1934 Becker’s Bridal has served over 100,000 beautiful brides.


The miracle and energy of Frank and Eva Becker still lives today through the fifth generation of daughters.  What once was a very successful general store at the turn of the 20th century is now a bridal salon that loves serving brides and making their dreams come true.

Eva Becker made history in 1934 by purchasing one gown on a buying trip for a local patron – great news traveled fast! Gown by gown, and then rack by rack, the general store transpired into the bridal salon that sells more gowns per capita than any other in the United States.  We are grateful to all our past, current, and future Becker’s Brides for allowing this great tradition to continue.


Upon entering Becker’s Bridal the enchantment of your wedding day begins.  Through our famous selection and constant dedication to you, we will find your perfect gown.

Start to finish, we are here for you. Dreams come true with direction and assistance from our caring consultants who really care about the magic of weddings. Becker’s Bridal currently has over 150 years of combined expertise amongst its staff.  Nothing thrills us more as we review our registrations and find that 99% of our brides are brought to us from word of mouth.  Better yet, many brides are referred to us by their mother or even their grandmothers because they too purchased their dream gowns with Becker’s Bridal.

Tucked away in the heart of Michigan, Becker’s Bridal is accessible to brides from every corner of the midwest. On any given week you can find brides from Detroit, Lansing, Saginaw, Grand Rapids and beyond. We truly are renowned for our selection and service, which has allowed us to keep our “try it today, buy it today” motto.

We strive for your day to be beautiful, memorable and full of magic.  We truly hope we have the opportunity to serve you, so we can look forward to sharing in your memories!